Developing Plugins for SaaS Platforms

Plugins are an important part of almost every CMS.  Traditional single install systems allow users to interact with and change the way core code functions.  Users of SaaS platforms are operating on a shared code base and cannot be allowed to modify any code that will affect other users.  The traditional methods of plugin development […]

Read more

You’re safe from “Shellshock” on Bluetrain.io (aka “CVE-2014-6271″)

Our infrastructure scans all incoming and outgoing traffic to automatically mitigate and alert our team in the event of an attack. This includes the latest vulnerability which is being called Shellshock by many in the industry. If you’re security conscious and on Bluetrain.io, you can take a deep breath and relax. No additional action is […]

Read more

The Big List of Image Compression Tools

Similar to other lists that we have published recently (see The Great Big List of Responsive Frameworks (and Boilerplates) and Bluetrain’s Go-To List of Source Code Management (SCM) Tools), this is a list of image compression tools to help you put your images on a diet (make your images smaller in size). Compression of images […]

Read more

Getting Your REST

I was talking with one of our engineers the other day trying to understand REST and he sent me a couple of great resources that I thought I would share: How I Explained REST to My Wife by Ryan Tomayko – This is a really good non-technical description of REST that is a great introduction […]

Read more

Simply Being Responsive is Not Enough

Making your site responsive has become the most popular means of addressing users on mobile devices. It is also Google’s preferred way of addressing mobile users – serving the same content, appropriately sized for the accessing device, on the same URL as the desktop site. It is important to note, however, that simply making your […]

Read more

The Great Big List of Responsive Frameworks (and Boilerplates)

No warranties. No recommendations. No Reviews. The standard “mileage may vary” disclaimer. This is simply, as the title would imply, a big list of responsive frameworks and responsive boilerplates to help you as you search for the “perfect” framework or boilerplate for your next project. Perhaps the biggest advantage of working with a framework is […]

Read more

Breakpoints in Responsive Design

We’re often asked to make breakpoint recommendations for responsive website designs, and many individuals are looking for “standard” sizes for the various devices out there. Here’s the problem – there are no “standard” sizes. With a proliferation of screen sizes – not to mention the advent of wearables – there are just too many permutations […]

Read more

With Wearables, Mobility is Rapidly Moving Beyond Smartphones and Tablets

The world of mobile devices is continuing to push boundaries with wearables poised to be the next “hot” thing. Signaling their strong interest in wearable devices, Google last Tuesday introduced Android Wear, an Android OS just for wearable devices (see Android Wear: Google’s Smartwatch Plans Come Into Focus). It is still unclear what specific ramifications […]

Read more

From Every Screen to No-Screen

SXSW Panel Discussion on March 8th What is the future of responsive web design?  With screen sizes rapidly evolving, designers, developers and marketers need to rethink how they are serving up web content to consumers in order to keep people engaged with brands on every screen – even “screens” that are wearable devices. Last Fall […]

Read more

Have Your Cake and Eat it Too?

It’s Not: “Responsive Site or Mobile App” – It’s: “Do I do both?” I was reading an article about the decision of whether to do a responsive website or a mobile application (Specifically I read How to decide between a responsive website or a native mobile app from marketing consultant Brian Honigman.) It occurred to me […]

Read more

The Smartphone Tsunami

Still need convincing that mobile access to content is important? Check out this data from IDC: In 2013 vendors shipped more than 1 billion smartphone units worldwide, breaking the 1 billion mark for the first time ever. With this, smartphone market share grew to 31.3% of the total mobile phone market. As impressive as 1 […]

Read more

Big Changes in How to View Content

Many of you may already have noticed, but for those of you who have not, there is a veritable sea-change in how organizations are coming to view content. Rapidly disappearing is the notion of content as a web page. Content is increasingly viewed as a reusable asset that may be delivered to many different channels […]

Read more

Advantages of a Multitenant SaaS CMS

Web developers, designers and agencies are familiar with developing and deploying websites with CMS platforms. We are all aware of the advantages, significant overhead and costs that can come along with these products. What most of the CMS products have in common is that they are single instance products, meaning that for each website you […]

Read more

Mobile An Imperative for the Travel & Leisure Industry

Addressing mobile users has become an absolute business imperative for the travel and leisure industry. Check out these statistics from Google: 38% of leisure travelers use mobile for travel information Mobile query growth is projected to be up 68% in 2013 When booking accommodations on a mobile device 40% of travelers use the property’s website […]

Read more

Smartphone Use Projected to Explode

In case you did not know already how important addressing mobile website users has become, you may want to check out these projections from a study by Sweden’s Ericsson AB showing that by 2019: Smartphones will triple to 5.6 billion Smartphones are projected to grow to 60% of cellphones Mobile subscriptions are projected to grow […]

Read more

Bluetrain Agency Partner Delivers Two Mobile Hospital Websites

Bluetrain’s agency partner Genuine Interactive has recently delivered mobile websites for two Massachusetts-based hospitals based on the Bluetrain Mobile platform. The mobile websites are for:   McLean Hospital New England Baptist Hospital Remember to View the Sites on Your Smart PhoneCongratulations to our premier partner Genuine Interactive for designing effective sites that provide valuable resources […]

Read more

Mobile Marketing Insights: Weekly Roundup

Another exciting week in mobile! We’ve had new devices come out (the iPhone 5S and 5C…you may have heard about that), as well as some great stories on how mobile and responsive design should fit into your overall web strategy. Here is your weekly mobile marketing round up: Monday, September 9th Mobile Marketing with Greg […]

Read more

Mobile Marketing Insights: Weekly Roundup

Happy Friday everyone! Although we had a short week, we’re still going strong with 5 days of mobile marketing news. There’s been a lot of stories this week on responsive web design, best practices, new methodologies and new frameworks being released. Without further ado, here’s your mobile marketing roundup for the week. Monday, September 2 […]

Read more

This Week in Mobile: Creating an Effective User Experience

Happy Friday, everyone! This week in mobile is all about creating an effective user experience. By developing a strong marketing strategy, brands are seeing success as more and more consumers are starting to browse and purchase items online through their devices. With back-to-school sales and holiday season right around the corner, businesses better make sure […]

Read more

CMSWire: 3 Tips for Making Mobile Lead Generation More Effective Than Desktop

Last week, our CEO, Steffan Berelowitz, shared his thoughts about leveraging mobile as a superior lead gen platform when compared to traditional desktop sites. Because people are so enamoured with their smartphones, there’s a great opportunity for marketers to engage with prospective customers through this preferred medium. In his post, Steffan outlines 3 tips for […]

Read more

Google’s New PageSpeed Insights Tool: Bringing Performance to Responsive Web Design

Last week, Google announced an update to their PageSpeed Insights tool in an effort to “speed up the mobile web.” With this new version, their tool will now compare the speed of your website on mobile versus its speed on desktop and assign a score to each based on their performances. As a developers tool, […]

Read more

5 Key Mobile Marketing Stats You Need To Know

If you’re a marketer, there’s a good chance you’ve already experimented with mobile marketing at this point. However, most people don’t realize how quickly mobile is growing and what kinds of opportunities are out there to market to mobile users. Even if you have gotten your feet wet in mobile, whether that’s building an app, […]

Read more

This Week in Mobile: Creating a Truly Optimized Experience

Happy Friday, everyone! This week’s mobile round-up is all about the importance of creating a truly optimized experience in mobile marketing, which can often be challenging. Companies not only have to keep user experience their top priority, they also need to cater to the high expectations that customers have as they turn towards mobile for […]

Read more

Google’s Responsive AdSense: What It Means For Your Website

Last week, Google announced that they are rolling out a beta version of their AdSense windows for responsive websites. As with all Google news, this announcement has many implications for web developers, advertisers and users. Although these are not tidal waves, this certainly sends ripples throughout the web community, and it’s important to be aware […]

Read more

This Week in Mobile: Developing a Clear Strategy in Mobile Marketing

Happy Friday, everyone! This week in mobile focused on the importance of developing a strong mobile marketing strategy. New reports have shared that businesses need to keep up with the fast-paced mobile switch, especially if they want to keep customers away from the competition. Sixty one percent of consumers have openly admitted to switching to a […]

Read more

The Importance Of Mobile Web In Higher Education Recruitment: A Student’s Perspective

Kate Wendell is a Junior at Stanford University. She spent part of her summer as an intern at Bluetrain Mobile where she had very little down time on her job. It’s no secret that young adults are glued to their phones. You might be surprised, however, to learn how much we accomplish on those screens. […]

Read more

Why Web Marketers Must Be Like Stock Traders

Yes, I know what you’re thinking, what could marketers possibly learn from stock traders? I would have had the same thought a few weeks ago. However, for any company that relies on their website to acquire and/or inform prospective customers, taking a “stock trader” mentality can help marketers drive better results and become more effective. […]

Read more

This Week in Mobile: Creating Great User Experiences in Mobile Marketing

Happy Friday, everyone! This week’s mobile round-up is all about the importance of creating the best user experience in mobile marketing, which can often be challenging. Companies not only have to keep user experience a top priority, they also need to cater to the high expectations that customers have for their mobile interactions. Interested in […]

Read more

This Week in Mobile: Multi-Screen Marketing for Multi-Screen Shoppers

Happy Friday, everyone! This week in mobile is all about shopping—and how brands can drive consumer engagement and sales by developing multi-screen marketing strategies perfect for shoppers who are increasingly browsing and purchasing from their favorite sites through their mobile devices. Interested in learning more? Get all the details below. Monday, July 8 Understanding the […]

Read more

Responsive Web Design: Your Top 5 Questions Answered

Chuck Murphy is Founder & CEO at Boston Interactive a digital marketing agency focused on creating user experiences that help businesses connect with their audiences through web strategy, design, and development. You understand the benefits, you’ve seen great examples, but chances are that unless you’ve undergone your own responsive web design (RWD) project, you still […]

Read more